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How I Started Solar Marketing Corp

Solar Marketing Corp was started by one man with an idea
I wanted to build "something" that would change an entire industry

December 2022
Needed a laptop to study computer science. Started picking up freelance work on the side to pay for it.
Januray 2023
Dropped the CS degree. Went all in on marketing even though everyone told me I was nuts. (love you mum)

“One gig turned into a calling, and suddenly, I wasn’t dreaming about code anymore. I dropped computer science and founded my marketing agency.”

Founder and CEO of SMC

February 2023
Started working with solar companies. Residential first.

Lead gen, Facebook ads. It worked. But the problem felt small.

September 2023
Helping residential solar companies with Facebook ads worked.

But it felt like playing in the same sandbox as everyone else. We wanted to rewrite the rules, not just play by them.

March 2024
A utility-scale developer asked if cold email could work for landowner outreach.

Said yes because I had been doing cold email for so long, and I figured it out from there.

April 2024
The landowner pipeline problem was the same everywhere. Developers had lists. They were mailing them. Near-zero replies.

Brokers taking too much per deal. No fast, repeatable way to turn a list into conversations.

May 2024
Stopped taking on any other clients. Utility-scale solar developers only.

Built a dedicated outbound channel on top of the lists developers already owned.
July 2024
That became the Landowner Acquisition System.

It recovers the contacts a list is missing, sends from real inboxes, and keeps following up with the owners who go quiet. The moment one replies, the developer gets notified.

November 2024
First real result: a developer had been mailing his landowner list for months. Almost nothing was coming back.

Ran it through the system. 65 qualified replies in one quarter. 4 leases closed. 5 in negotiation. Full state pipeline in six months.
January 2025
The list wasn't the problem. The channel was.
Today
750MW+ in site control facilitated across clients. One ICP. One service. Landowner deal flow, built on lists developers already own.

You've heard our story, now we want to hear yours and how we can help you

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Meet the Team Behind SMC

Naeem Muhammad

Founder and CEO

LinkedIn
Dropped computer science, spent years in marketing, and ended up solving one problem: how utility-scale solar developers turn their existing landowner lists into signed leases.

The first developer I worked with had been mailing his list for months. Near-zero replies.

Ran it through our Landowner Acquisition System. One quarter: 65 qualified replies, 4 leases closed, 5 in negotiation, full state pipeline in six months. 750MW+ in site control facilitated since. Same lists. Different channel

Ready to Meet the Team? Reach Out Today

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