How I started Solar Marketing Corp

Needed a laptop to study computer science. Started picking up freelance work on the side to pay for it.

Dropped the CS degree. Went all in on marketing even though everyone told me I was nuts. (Love you, Mum.)

“One gig turned into a calling, and suddenly I wasn’t dreaming about code anymore. I dropped computer science and founded my marketing agency.”

Started working with solar companies. Residential first.

Lead gen, Facebook ads. It worked. But the problem felt small.

Helping residential solar companies with Facebook ads worked.

But it felt like playing in the same sandbox as everyone else. We wanted to rewrite the rules, not just play by them.

A utility-scale developer asked if cold email could work for landowner outreach.

I said yes, because I had been doing cold email for so long, and figured it out from there.

The landowner pipeline problem was the same everywhere. Developers had lists. They were mailing them. Near-zero replies.

Brokers taking too much per deal. No fast, repeatable way to turn a list into conversations.

Stopped taking on any other clients. Utility-scale solar developers only.

Built a dedicated outbound channel on top of the lists developers already owned.

That became the landowner acquisition system.

It recovers the contacts a list is missing, sends from real inboxes, and keeps following up with the owners who go quiet. The moment one replies, the developer gets notified.

First real result: a developer had been mailing his landowner list for months. Almost nothing was coming back.

Ran it through the system. 96 interested replies from 821 parcels. 5 leases signed. 5 in negotiation. A full state pipeline in six months.

The list wasn’t the problem. The channel was.