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Latest
29 May 2024

Cut Your Commercial-Solar Lead Cost from $160 to $38 in 30 Days

Top installers across the U.S. & Canada traded mailers for data-driven outreach, pocketed the savings, and closed 3.2 MW last quarter alone.
Facebook ads analytics
Sniper-Email Lists (21-Day Ramp-Up)

Cost per qualified reply: $38

Average positive reply rate:
48.6% after warming each sending domain for 21 days.

Result: Over 32 qualified leads  <$1 k spend.

We scrape property-tax rolls, LinkedIn titles, and utility-rebate databases to build a list of CFOs, facility managers, and landowners who can green-light a PPA today. Forget the 5 000 mailers that cost $4 800 and maybe land five callbacks.
The 5-Second LinkedIn Authority Engine

Nearly 80 % of B2B solar deals start on LinkedIn. Your profile can’t read like a résumé, it must feel like a landing page.

→ Headline that promises one clear win (“Cut your energy spend 30 %”).

→ Banner with ROI metric + “Book a Call” button.

→ Weekly case-study posts that trigger inbound DMs.
Geo-Focused Paid Ads with LTV Guardrails

Spraying ads to “all businesses in Ontario” burns budget. We layer geo-fencing, rooftop-square-foot filters, and lifetime-value (LTV) calculators so every click targets a site worth the install.

Results:
+52 % click-through vs. broad targeting.
–41 % cost per booked call.
Dashboard shows LTV per ZIP so you scale what prints profit.
Buyers Google questions, not buzzwords

We publish calculators and incentive tables that answer:

→ “How to finance a 200 kW rooftop array in Texas”
→ “Solar tax credits Canada 2025”
→ “ROI on solar + battery for cold-storage warehouses”

Each page ends with a two-field form or a “Book a Call” button—no fluff, zero friction.
15-Second Lead-Response Automation

The first rep to reply wins the deal. A Zapier flow pings your phone the moment a form lands.

Average response time: 11 seconds.

Translation:
+67 % close rate vs. next-day callbacks.
Pushes data into CRM for squeaky-clean reporting.

Takes < 30 min to set up (full guide below).
Ready to Scale? Book a Free Strategy Call

Marketing solar in 2025 isn’t about spending more, it’s about spending smarter. If you’re tired of “spray and pray” ads and want predictable lead flow, let’s talk.

We’ll map out a custom plan and, if we’re a fit, launch your first campaign in under four weeks.